Establishing your colors, imagery and typography are essential for developing a company's
brand identity. They will immediate influence a person's experience. When implemented correctly in a brand identity, they will inspire a desired action.
Finding inspiration to discover your style isn't always easy. If you are stuck, turn to images of nature, home, food, vacation, hobbies, or family. Pay attention to which emotions, memories and senses are evoked (comfort, soothed, excited, stimulated, dependable, etc.)